… offers tools for rich media ad creation, mobile ad serving, and analytics.

Is used by big media portals, premium publishers and application providers, as CNN, BBC, Yahoo, Walt Disney, Rovio - Angry Birds, Pandora and others),

big publishing networks (Google, Jumptap, Mobile Theory, Microsoft Advertising, Amazon)

and agencies, who represent global brands, such as Mars, Coca-Cola, Adidas, H&M, Sony, Waren Bros and Paramount.

Celtra AdCreator

…is the most widely used platform for mobile rich media advertising.

Build one ad and run it across multiple certified ad networks and publishers.

… and this is what our clients made with it:

… see more awesomeness at http://www.celtra.com/gallery/

… see more awesomeness at http://www.celtra.com/gallery/

… see more awesomeness at http://www.celtra.com/gallery/

… see more awesomeness at http://www.celtra.com/gallery/

Celtra Dashboard

While (and after) ads are served (live), we offer real-time analytics:
http://www.celtra.com/adcreator/tracking

Locationing

• GPS satellites,
• GSM/CDMA cell tower IDs,
• * WiFi based,
• * RFID,
• * NFC,
• * Ultrasound,
• * IR.


* can be used for indoor locationing.

Geolocation API

Finding out where the user is at the moment
– needs to be approved by the user to share this.

navigator.geolocation.getCurrentPosition(function (position) {
    // do something
    console.log(position.coords.latitude);
    console.log(position.coords.longitude);
});

Foursquare

Yelp

Google Maps

Other possibilities:

• Indoor GEO
• Geo-aware notifications
• etc.

Accelerometer, Gyroscope

…offering device orientation

Accelerometer

acceleration as three values (x, y, z axes) in m/s²

Gyroscope

acceleration as three values (x, y, z axes) in radian/s²

Use cases:

• Games,
• Motion control applications,
• Directions,
• Sport activities.

Layar

Possibilities:

• Shake to refresh,
• adjustable font-size based on users activity,
• mobile dance instructor?

Camera

Heart Rate Monitor

MIT camera

MIT researchers measure your pulse, detect heart abnormalities with smartphone camera

Peekster

Ambient Light

… returned value in LX

window.addEventListener('devicelight', function(event) {
    // do something
    console.log(event.value);
});
						

< 400

indoor

400 - 1000

office lightning

> 1000

sunny outdoors

Possibilities:

• Reduce eyestrain,
• save smartphone battery by optimizing brightness.

Environment sensors

• Ambient Air temperature,
• Ambient Air Pressure,
• Ambient relative humidity,
• Illuminance

Android API Guide: Environment Sensors

Possibilities:

• Hiking & outdoor sports,
• indoor living improvements,
• barometer & altimeter apps.

Proximity

The distance of a nearby physical object using the proximity sensor of a device.

window.addEventListener('userproximity', function(event) {
    // do something
});

window.addEventListener('deviceproximity', function(event) {
    // do something
});
						

Posibilities:

• Peer-to-peer connection with nearby devices,
• Multiplayer games,
• Content sharing.

External sensors

Examples of sensing devices advanting with the ease of mobile phones

Lumo

http://lu.mu/

Cube Sensors

http://cubesensors.com/