Hey! I am Robert Sedovšek, Ada's dad 👶, long distance runner 🏃⛰️, seasoned software developer 👨‍💻 with a PhD in UX 🎓 and a former Head of Customer Engineering at Turtl.
I will be available for hire from March, 2025. Feel free to contact me with your ideas.

Work, projects and passion

I am currently on a sabbatical, focusing on learning and building something exciting 🥁 – RideShots.cc – the marketplace where photographers offer on-location, drive-by photos to riders. Previously, I managed teams at Turtl and developed software at Celtra. Here's a short list of brands using software or services with my fingerprints (in alphabetical order):

• Allianz Care
• ARSO
• BMW
• Cisco
• Deloitte
• DataTables
• KPMG
• Lexus
• Luna\TBWA
• Moment.js
• Nestlé
• Nissan
• NIVEA
• Simobil
• Tina Maze
• Toyota

Software as poetry

A younger Self would Go on and Lisp all the SKILL & tech I've worked with with Ease, but after all that Oxygene breaths, when I CHILL with my daughter, whose name is Ada, not Julia or Jade, and we're both missing our Dog, and I miss my Mojo, I'd rather stick with Less and spare us the SmallTalk. I might not be Swift, yet throughout my life, I maintain my Hope of not being bit by a Python, to C sharp and not turning to Rust. SiMPLE as that, I'm staying grounded like Node.

The author's favourite colours are Ruby and Red and he enjoys Flavors of Pizza, yet despite his appreciation for new tech and all that jazz, no AI was used when writing this poem.

Formal education

I earned my PhD in 2016 at the
University of Ljubljana at the Faculty of Natural Science and Engineering.

🎓 Title of a doctoral thesis: Evaluation of user experience in mobile advertising.
🎓 Title of an undergraduate thesis: Software development for game based mobile learning supported by eMapps.

Unusual things about me

• I played drums for more than a decade.
• I have a PhD in UX.
• I had a great dane (Echo), and so did my father (RIP).
• I ran a 100k race with over 5,500m of elevation twice.
• I enjoy XC ⛷️ and ⛰️ 🚴‍♂️.