Work experience:

Turtl: 2015 — 2024

• 2022 — 2024 Head of Customer Engineering
  Global support, Professional Services operations, documentation and InfoSec.
  Reported to CEO
  • Developed competency frameworks to support career progression of 20+ employees.
  • Designed effective hiring processes and interviewed close to 100 candidates.
  • Led the global support team, mentoring others into leadership roles across other teams.
  • Built and led a documentation task force, resposible for over 200 support articles.
  • Reduced cost of sales with improved self-serve resources and efficient processes.
  • Managed InfoSec surveys and hired Turtl’s first Information Security Manager.
  • Developed systems and processes for Professional Services operations and revenue reporting.
  • Implemented an AI support ticket analysis.
• 2020 — 2022 Head of Customer Engineering
  This role was in close collaboration with the core engineering team, design, customer success, and sales teams.
  Reported to CTO
  • Directly involved in due diligence discussions during a successful $18M Series A led by Octopus Ventures.
  • Built and led a team of customer-facing engineers, responsible for branding and 3rd party integrations (forms, CRMs, SSO, cookie consent, tracking, etc.).
  • Designed an end-to-end process for more efficient brand theme development.
  • Developed native styling support for popular 3rd-party services to streamline integrations.
  • Prepared technical demos, custom implementations and documentation for prospects and customers, including Turtl's patented solution for personalizing content (e.g., via API, batch, using CRM data source, etc.).
  • Designed and built AutoThemer, which supported in-house designers and content creators to create over 1000 personalized Docs for prospects, with a positive impact on the sales pipeline.
• 2019 — 2020 Team lead, manager
  This role was in close collaboration with the design and customer success teams.
  • Built various tools to support brand themes development, used in Turtl’s brand Theme Creator and as a standalone CLI tool, for:
    • development (e.g., LESS mixins),
    • compilation (e.g., JSON to LESS),
    • publishing (core and derivatives themes),
    • versioning.
  • Recruited and managed a team of freelance developers and designers to use these tools for onboarding customers.
  • Developed numerous 3rd-party integrations (HubSpot, Marketo, Adobe, etc.).
  • Built dozens of prototypes for customers, some of which evolved into core product features (cover forms, localisation support, etc.).
• 2015 — 2018 Senior software developer
  Core tech stack: NodeJs, Angular, MongoDB, AWS, CircleCI, Cypress.
  • Developed and maintained core product functionalities with cross-device compatibility and consistency practices.
  • Built a device stack for troubleshooting (e.g., obscure bugs for The Economist) to ensure 99% browser compatibility.
  • Modernized viewing experience and CSS architecture.
  • Contributed to innovative solutions, including:
    • a multi-column layout,
    • a reliable JavaScript font load detection method,
    • dynamic SVG manipulation via custom LESS plugins.
  • Organized in-person monthly usability testing sessions for fast iteration and product validation.
  • Designed and built brand themes in LESS for prospects and customers.

Celtra: 2012 — 2015

• Building front-end application (single page applications using HTML5 APIs).
• Implemented CSS style guidelines.
• UI pattern library design.
• Monitoring, performance optimisation and many more.
• Student mentorship for different projects: computer challenges and front-end visual testing of a large-scale web applications.

Other past experiences before 2013

• 2012. Elected assistant professor in Information and Graphic Technology, University of Ljubljana.
• 2011 — 2012. The Secondary School of Multimedia and Graphic Technology Ljubljana.
  Teacher for a practical workshop on HTML and CSS.
• 2007 — 2013. Vigred.
  Group of computer enthusiast from my home town.
  Software development, mostly e-commerce, for different companies and digital (advertising) agencies.

Education

• 2016. Earned PhD at the University of Ljubljana. Title of thesis: Evaluation of user experience in mobile advertising.
  
• 2010. Granted transfer from masters to PhD.
• Awarded with Zois scholarship for gifted and talented.
• 2008. Bachelor's degree was my collaboration on European 6th Framework Project, STREP project – eMapps.
  Title of thesis: Software development for game based mobile learning supported by eMapps
  At the Faculty of Natural Science, University of Ljubljana, this was the first thesis that was a part of the EU-funded project.

Publications

• Sedovšek, R., Pogačnik, M., & Hladnik, A. (2017). Swiping up/down for mobile gallery navigation: The role of instruction design type. In Proceedings of the 2017 Computing Conference, London, UK, 563–569. DOI: 10.1109/SAI.2017.8252152.
• Sedovšek, R. (2016). Vrednotenje uporabniške izkušnje v mobilnem oglaševanju: Doktorska disertacija. University of Ljubljana. Available at: repozitorij.uni-lj.si
• Sedovšek, R., Pogačnik, M., & Hladnik, A. (2016). Rich media mobile advertising: comparison of gestures used for navigation through a photo gallery. Tehnički vjesnik, 23(4), 1095–1102. DOI: 10.17559/TV-20150727122900.
• Sedovšek, R. (2008). Programska podpora mobilnemu učenju na osnovi eMapps: Diplomsko delo = Software development for game based mobile learning supported by eMapps. University of Ljubljana. Available at: cobiss.net